Sample library
Samples, not promises
Rather than describe our work, we show it. Here are the two families of content we produce, clearly kept apart: on one side the sheets of a physician in private practice, on the other the pages of a clinic or a group. They are not the same content, because they are not the same needs. Every sample below is illustrative: it shows the structure, the tone and the standard of rigor — never a fake patient or an invented figure.
Family 1 · For a physician in private practice
Individual sheets, under your name
Here, what is at stake is your individual authority: your flagship procedures, your conditions, your expertise, under your signature. Each sample below is a template — a title as a patient question, what the sheet contains, and the concrete benefit for you.
“Does a septoplasty hurt?”
The question your patients actually type, answered through successive H2s: what the procedure involves, under which anesthesia, the real pain afterwards, when activities resume. A four-line “In brief” box, two anonymized cases, sources from ANAM and ENT scholarly societies.
→ When a patient — or an AI — searches for this procedure, they land on your page, not on a foreign forum.
“How long do dental implants last?”
A page dedicated to one of your signature procedures: the step-by-step process, the difference between an implant and a bridge, upkeep, real-world lifespan. Structured as questions, with an “In brief” box, two typical situations, clickable official sources.
→ The procedure you master best finally becomes legible — to patients and to search engines alike.
“Cataract surgery: how does it work?”
The full journey told simply: before, during, after. What worries patients (“will I see during the operation?”), what reassures them, what belongs to follow-up. An informative tone with no superlatives, compliant with the Code of Medical Ethics.
→ A patient who has understood their operation arrives calmer — and has already chosen you before calling.
“Reflux and heartburn: when should you worry?”
An educational sheet on a common condition in your specialty: the signs, the false alarms, the real warning signs that should prompt a consultation, the broad lines of care. Without replacing the consultation — on the contrary, it prepares for it.
→ You become the reference source on the conditions you treat every day.
“Five myths about allergies in Morocco”
An in-depth article that debunks a common misconception, structured as questions, with a comparison table and a short FAQ. Published under your name, with a written and updated date — the format AI assistants love to read and cite.
→ Authoritative content that positions you as an expert, not as an advertiser.
“Who is Dr X, and what does he really treat?”
Your “profile” page: background, training, procedures actually performed, consultation languages, practice area. The exact, unified information that Google and AI cross-reference to understand who you are — instead of guessing.
→ One clear, single identity, where three directories used to give three different versions.
Family 2 · For a clinic or a group
Institutional content, service by service
Here, the stakes change in nature: it is an institution, several practitioners, several specialties, an appeal and a recruitment effort to sustain. Content is thought through by service and by department — not under the name of a single physician.
“Giving birth at the clinic: what to expect?”
An institutional page presenting the service: the team, the technical facilities, how a stay unfolds, the practical arrangements. Designed for an institution and several practitioners, not for a single name.
→ The service finally exists in the answers AI gives — and reassures the expectant patient before her visit.
“MRI, CT, ultrasound: which exam, for what?”
Departmental content that explains the exams offered, the preparation, the wait times, the procedure. A clear entry point for referred patients and for prescribing physicians alike.
→ Your imaging department becomes a citable reference, not just a directory line.
“Obesity surgery: for whom, how, with what follow-up?”
A specialty page laying out the full pathway, the multidisciplinary supervision and the long-term follow-up. Informative and cautious, strictly within the ethical framework — never promotional.
→ The service’s appeal rests on solid information, not on promises.
“Before and after my operation: the steps, one by one”
A pathway guide that accompanies the patient from consultation to discharge: preparation, day of surgery, recovery, follow-up instructions. The same content lightens calls to the front desk and reassures the patient.
→ Fewer repeated questions at reception, a better-prepared patient, a smoother pathway.
“Cardiology: our consultations, exams and care”
An editorial guide managed department by department: each service has its own pages, consistent with one another, updated as the measurement dictates. Institutional logic — by scope — not the isolated practitioner.
→ A consistent institutional presence, department by department, instead of scattered content.
Read them in full
Eight example sheets, written all the way through
These templates are not just titles: here are eight complete sheets, exactly as we produce them — patient questions, an “In brief” box, anonymized cases, clickable sources and markup. Open them.
“Does a septoplasty hurt?”
Read the sheet →“Cataract surgery: how it works”
Read the sheet →“What is a heart ultrasound for?”
Read the sheet →“Colonoscopy: prep and procedure”
Read the sheet →“Having an MRI: what to know”
Read the sheet →“A changing mole: should you worry?”
Read the sheet →“Dental implant: how long, does it hurt?”
Read the sheet →“Rhinoplasty: recovery and results”
Read the sheet →Every specialty has its own dedicated page: see all specialties.
The recipe
Anatomy of an ANDM sheet
Whether it is a physician’s sheet or a service page, the mechanics are the same. Here, taken apart, is the recipe for content designed to be read by your patients and cited by AI.
H2s written as patient questions
Every subheading is a real waiting-room question — “Does it hurt?”, “How much time off?”. This is the structure AI assistants read and our schemas mark up.
An “In brief” box
Four to five lines that answer a hurried patient without reading the whole sheet. It is also the excerpt search engines and AI reuse most readily.
Two anonymized clinical cases
Two typical situations, generic and free of real data, that ground the explanation in the concrete without ever pointing to an identifiable patient.
Clickable official sources
ANAM, CNOM, Ministry of Health, WHO — the Moroccan and international references, directly accessible. Every claim links to its source; international references come only as secondary.
Machine-readable markup
Schema.org, FAQPage, and above all medical validation marked in the code (reviewedBy) — not merely displayed, but genuinely implemented.
The physician’s signature
An author line, a dated validation note, an update stamp. Nothing appears under your name without your correction and your consent.
This recipe is detailed, step by step, on our Method page — from the material you entrust to us all the way to structured publication.
A word on medical ethics
The samples on this page are illustrative templates — titles, structures and intentions. They contain no real patient and no invented medical figure. In a real engagement, every piece of content is written from the practitioner’s expertise, passes an ethics checklist, and is then reviewed and signed by the physician before publication. Nothing replaces medical advice: for any health question, consult a professional.
Go further
Choose your journey
Want to see a concrete case? Read the case study of an ENT surgeon in Fez, who started at 29/100 at the audit.
The best sample is your own
Before any content, a measured starting point: a free, no-commitment audit — a score out of 100, six pillars, the AI assistants tested in French and in Arabic — delivered in 7 days and presented in person.
Request my free audit