The figures
These are not impressions. They are data.
This page exists for one simple reason: saying "the consultation starts online" only has value if you can prove it. Every figure below is traceable — a named official source, a year, a link. When a data point comes from our own audits, we present it as an observation, not a statistic. And when we have no Moroccan figure, we say so rather than invent one.
Official data
Morocco is already connected
In 2024-2025, 91.2% of Moroccans use the internet, i.e. 31.5 million people — up from 74.4% in 2019 (ANRT, ICT indicators survey 2024-2025). Access is no longer the barrier. The patient is already online; the only question is what they find when they search for a physician.
of people with a mobile phone own a smartphone — health search happens in the pocket.
social-media users in Morocco, i.e. ≈ 55% of the population and nearly 80% of adults.
DataReportal — Digital 2025: Morocco (We Are Social / Kepios), Jan. 2025
active mobile connections — 143% of the population: Morocco lives its internet on mobile first.
DataReportal — Digital 2025: Morocco (We Are Social / Kepios), Jan. 2025
Moroccan research
Moroccan health is already digital — practitioners much less so
The white paper "Digitalization and sharing of health data in Morocco", published by the e-Health Innovation Center of Mohammed V University in Rabat, draws on two national surveys — 359 health professionals and 371 users. Its findings say the same thing as our field experience: patients are eager, physicians are present, but almost no one is building their authority.
of the Moroccan users surveyed consider the digitalization of health to be beneficial.
have already exchanged health data digitally (results, prescriptions).
of health professionals use social media in their practice — WhatsApp leading (89%).
Morocco e-health white paper, UM5 Rabat — professionals survey, 2024
only use it for reputation or image. Practitioners are online; almost none build authority there. The ground is open.
Morocco e-health white paper, UM5 Rabat — professionals survey, 2024
Two market markers complete the picture: the Moroccan e-health market is estimated at 1.2 billion dollars and expanding fast (LesEco.ma, 2025), and the general roll-out of Compulsory Health Insurance has raised coverage to 23.2 million Moroccans (CNSS — white paper, 2024) — just as many patients who, from now on, choose their practitioner.
Our audits — not statistics
What we actually observe on the Moroccan ground
Patients arrive at the practice citing an AI answer ("ChatGPT told me about you / about this procedure"). The fact is not quantifiable at national scale — we report it as an early signal, observed directly with practitioners we follow.
medical content in Darija or Arabic for many of the specialties we audit. The language of most patients remains a blank page.
variants of the same practitioner's name across platforms, plus unclaimed directory listings: the typical case that prevents Google and AI from consolidating a single identity.
the digital-authority score of an established surgeon in Fès at their first audit: more than 30 mastered procedures, almost invisible online. A single case, cited as an illustration — not as an average.
Methodology & honesty
How we source — and what we do not claim
Our sourcing rule
- · A figure is only shown if it is attributed to a named source, with its year and, where possible, a direct link.
- · Official data (ANRT, DataReportal, e-health white paper) and our own observations are presented in separate, clearly labelled sections.
- · Our audits cover Google, Moroccan medical directories, social media, the press and four AI assistants (ChatGPT, Gemini, Perplexity, Claude), queried in French and in Arabic, against a grid of six weighted pillars, identical for everyone.
What we do not claim
- · Our field observations are not national statistics: they describe what we see, on a sample, not the whole of Morocco.
- · Being visible online guarantees no clinical outcome and no patient volume. We work on the presence and accuracy of information, not on a promise of flow.
- · Correlation is not causation: a connected country makes digital presence decisive, it does not mechanically turn it into appointments.
Go further
These figures concern you — here is where to continue
The next data point is your score
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- · ANRT — ICT indicators survey of households and individuals, 2024 then 2024-2025 (89.2% of households connected; 91.7% smartphones; 91.2% internet users, 31.5 M). anrt.ma
- · DataReportal — Digital 2025: Morocco (We Are Social / Kepios), January 2025 (21.3 M social-media users; 54.9 M mobile connections). datareportal.com
- · White paper "Digitalization and sharing of health data in Morocco", Mohammed V University of Rabat / CIES, 2024 (user and professional surveys). cies.ma
- · LesEco.ma — "E-health in Morocco: a 1.2 billion dollar market expanding fast", 2025.
- · CNSS — AMO coverage data cited in the CIES white paper, 2024 (23.2 M beneficiaries).
- · Field observations — ANDM audits 2026 (sample of supported or diagnosed practitioners; non-representative observations, labelled as such).