Our method
A method, not promises.
We don't make physicians better: we make sure the digital world finally understands they already are. That rests on a repeatable method — measure, prioritize, produce, get it approved, prove — and on an ethical and legal framework that secures it at every step. Here are both, with no grey areas.
The method
Five steps, in the order that matters
Each step produces a named, verifiable deliverable and feeds the next. We never skip measurement to go faster, nor review to publish more: the order is what makes the method honest.
The starting point
Digital-authority audit
Nothing starts with spending: everything starts with measurement. We establish an authority score out of 100, split across six weighted pillars, and we test what AI assistants can really say about you. The audit is not an automated scan: it is an inventory carried out by a consultant, query by query, in French and in Arabic, namesakes included.
The score out of 100 — six weighted pillars
Verdicts: < 25 critical · 25–49 fragmentary · 50–69 under construction · ≥ 70 established.
The plan
Prioritized editorial direction
An audit without priorities is just a list of grievances. We translate the score into an ordered plan: first what is missing and pays off most (identity, Google profile, first procedure pages), then what builds authority over time. Every task targets a real query your patients type — not a topic picked at random.
The workshop
Production in waves, built from your expertise
The raw material comes from you: your waiting-room answers, your flagship procedures, your clarifications. We never manufacture medical knowledge — we shape yours, in language that is clear for the patient, in French, in Arabic and, for short formats, in Darija. Production advances in short waves: a few accurate, well-structured pieces are worth more than a hundred mediocre articles.
The lock
Medical review — the editorial workshop
This is the non-negotiable step: nothing is published without the practitioner's review and signature. Every piece is read section by section in a dedicated space — clickable sources, sensitive points flagged, comments and reasoned rejections — then signed. Content you have not signed does not exist.
In private practice
The practitioner reviews and signs each piece themselves. They are the author; we are the pen and the method. See the practice offer →
In a clinic
The referring practitioner of the service approves and signs what falls within their field — department by department. See the clinic offer →
The proof
Monthly, honest AI measurement
Every month, we put a fixed basket of real questions to the four AI assistants and we measure your share of voice — indexed, picked up, cited — backed by timestamped screenshots and answers. No promise of a "first place": that ranking does not exist on AI. A share of voice tracked over time, shown as it is, and the underlying work that makes it grow.
All our figures are sourced on The figures.
The filter
The ethics grid, applied to every piece of content
Before it is even shown to you, every text passes through a grid. This is not a comfort re-read: it is a filter that rules out anything that would step outside the frame of medical information. Whatever does not pass the grid never reaches your signature.
Information, never advertising
We produce verifiable facts about a procedure, a condition, a pathway. No superlatives, no comparison between colleagues, no promise of a result. Anything that would amount to advertising does not pass the grid — and is never even shown to you.
Sources required
Every medical claim rests on a solid, recent source (learned societies, health authorities, the literature). Sources are cited and clickable in the review space: you see what each sentence rests on before you sign it.
Sensitive points flagged
Prices, indications, adverse effects, contraindications: every delicate point is explicitly marked to draw your review. You are the one who decides what stays, what is qualified, or what disappears.
No misleading claims
No unverifiable outcome figures, no "best", no misused testimonial, no spectacular before / after. Caution is not a limit imposed on us: it is the only zone that is both legal and durably cited by Google and AI assistants.
The framework
Moroccan regulation, respected to the letter
Our method does not merely accommodate medical ethics: it follows from them. Three reference texts govern what we produce and how we handle data. Where a specific point is in doubt, we stay in the most cautious zone.
It governs how physicians communicate in Morocco: factual professional information is allowed, advertising and solicitation are prohibited. It is the very framework of our production, not a constraint added after the fact.
On the practice of medicine. It sets the framework for the profession and its communication; our method complies with it by producing only accurate, cautious information signed by the practitioner.
On the protection of personal data. Patient data, like practitioner data, is processed in accordance with this law and with the requirements of the CNDP.
We do not claim to substitute for legal advice. Where a point is uncertain, our principle is simple: act in accordance with the Moroccan regulation in force, and when in doubt, abstain.
Our line
What we will never do
A method is defined as much by its prohibitions as by its gestures. The shortcuts below produce short-lived results, sanctioned by Google and dangerous for a physician's reputation. We forbid ourselves from them — which is what makes our results slow to obtain, but solid.
No fake reviews
No fabricated, purchased or reward-solicited reviews. We set up a compliant review circuit, with real patients — nothing else.
No PBNs
No networks of dummy sites or expired domains to simulate popularity. It is penalized by Google and dangerous for your reputation. Your authority is built on your own properties.
No dressed-up metrics
We never publish a figure we cannot prove. The report shows the raw data, including when it stalls. A figure without a source has no place.
No ranking guarantee
Neither Google nor the AI assistants sell a spot, and their rankings change. We guarantee a method, compliance and honest measurement — never a position.
Frequently asked
What people ask us about the method
How exactly do you measure results?
Two instruments re-measured on a fixed schedule: an authority score out of 100 (six weighted pillars) and an AI share of voice on a fixed basket of real questions, put each month to the same four AI assistants. Each report includes the raw data, timestamped screenshots and answers. We never promise a "position" on a system that has no ranking.
Who approves what is published under my name?
The practitioner, and only the practitioner. In private practice, you review and sign every piece of content. In a clinic, the referring practitioner of the relevant service approves and signs what falls within their field. Nothing appears without that signature.
Is this compliant with Moroccan regulation?
It is our working framework. We produce factual, sourced information, never advertising, in accordance with the Code of Medical Ethics, Law No. 131-13 on the practice of medicine, and Law No. 09-08 on the protection of personal data.
How does your approach differ from a classic SEO agency?
A manufacturing agency creates the illusion of authority — networks of sites, mass generation, inflated metrics — which Google ends up penalizing. We build the physician's real authority on their own properties, signed by them, and we measure it honestly. It is slower, more solid, and compliant.
Go further
Keep reading
The pathway designed for private practice.
Open →The pathway at the scale of a facility.
Open →Practice per practitioner, clinic by scope.
Open →All our data, sourced one by one.
Open →Real factsheets, in French and in Arabic.
Open →The starting point of the whole method.
Open →Judge the method on the evidence: start with the audit
A free, no-commitment audit: a score out of 100, detailed pillar by pillar, presented to you in person at a dedicated meeting.
Request my free audit