Insights
ANDM’s media on the digital authority of caregivers
Practical guides written for practitioners and institutions, not for marketers. Everything we explain here, you can do yourself — and if you would rather delegate it, you will know exactly what you are buying. An informative tone, verifiable sources, the Moroccan ethical framework respected.
Featured
AI & visibilityWhat ChatGPT says about you, doctor — and how to check it
Your patients are already asking AI assistants about you. How those answers are built, how to test yours in 5 minutes, and what actually determines them.
July 2026Read the article →All articles
What ChatGPT says about you, doctor — and how to check it
Your patients are already asking AI assistants about you. How those answers are built, how to test yours in 5 minutes, and what actually determines them.
July 2026AI & visibilityHow to be cited by AI when a patient looks for a physician
GEO explained simply: why AI assistants cite structured sources, what a physician or a clinic must do to exist in their answers, and why we measure instead of promise.
July 2026Google & directoriesA physician’s Google profile in Morocco: the complete guide
Your Google profile is the first screen your patients see. Claiming it, photos, opening hours, reviews: everything you need to know, step by step.
July 2026Google & directoriesGoogle profile, DabaDoc, directories: existing well on the Moroccan health web
Claiming and standardizing your presence (consistent name, address, phone), avoiding the classic mistakes, and turning directories into a solid base rather than scattered listings.
July 2026IdentityA namesake is capturing your patients: reclaiming your digital identity
Multiple names, transliterations from Arabic, namesakes occupying your name on Google: how to rebuild a unified digital identity and take back control.
July 2026E-reputationPatient reviews: what medical ethics say and how to do it right in Morocco
The role of reviews, what the ethical framework allows (no fake reviews, no misleading solicitation, medical confidentiality in replies) and how to set up an honest flow.
July 2026Patient contentMedical content in Arabic and Darija: the real differentiator in Morocco
The stark shortage of reliable health content in Arabic and Darija — and what changes, for understanding and trust, when content is written in the language patients actually use.
July 2026Patient contentThe content that reassures the patient and lightens the front desk
Procedure sheets, pre- and post-operative guides, therapeutic patient education: practitioner-reviewed and signed content that cuts calls and builds trust.
July 2026Medical ethicsWhat a Moroccan physician may — and may not — publish online
The Code of Medical Ethics puts strict limits on medical communication. The main rules, the common traps, and the permitted ground: factual information.
July 2026ClinicsAttracting patients AND practitioners: a clinic’s visibility
For an institution, online visibility counts twice: with the patients who choose and with the practitioners to recruit. Institutional e-reputation and employer brand.
July 2026Topics
Explore by theme
A few broad topics structure our insights. New articles are added to them regularly.
AI & visibility
→Being cited — or ignored — by ChatGPT, Gemini, Perplexity and Claude when a patient searches.
Google & directories
→Google profile, DabaDoc, medical directories, map and hours: the base your patients see.
Patient content
→Procedure sheets, guides and educational content approved by the practitioner — in French, Arabic and Darija.
E-reputation & reviews
→Patient reviews and online image, within medical confidentiality and professional ethics.
Digital identity
→Multiple names, namesakes, transliterations: taking back control of what Google associates with you.
Ethics & legal framework
→What the Code of Medical Ethics permits, forbids, and the ground of factual information.
Depending on your situation
Where to start?
You are a physician in private practice
A journey designed for the independent practitioner: building your individual digital authority, within the Code of Medical Ethics.
Physicians area →You are a clinic
Support at the scale of the institution: editorial management department by department and consistency across the group’s presence.
Clinics area →Find out what the digital world says about you
A free, no-commitment audit: a score out of 100, detailed pillar by pillar, presented to you in person at a dedicated meeting.
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