Can you guarantee the top spot on ChatGPT?

No. Generative AI does not rank the way a search engine does: it composes an answer from the sources it reads at the moment of the question. The same query can cite different sources from one day to the next. You can raise the probability of being cited and measure your share of voice, but no position is guaranteed. Be wary of anyone who promises a rank.

What is GEO (Generative Engine Optimization)?

GEO covers the practices that make information legible, structured and attributable for generative AI, so that it is picked up in their answers. For a physician, that means publishing accurate, consistent facts (background, procedures, languages, contact details) on a clear reference source, in both French and Arabic.

Is this compatible with Morocco's Code of Medical Ethics?

Yes, as long as it stays factual: your real background, your real procedures, your exact contact details. That is precisely what the code allows, unlike advertising, superlatives and promises, which are prohibited and, incidentally, useless to AI.

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Insights · AI & visibility

How to get cited by AI (ChatGPT, Gemini…) when a patient looks for a doctor

July 23, 20267 min read

To many practitioners, “optimizing for ChatGPT” sounds like a technical sleight of hand reserved for agencies. The reality is simpler, and more demanding: an AI knows almost nothing about Moroccan doctors. When you question it, it reads the web live and repeats what it finds there. In other words, it only says what the web already says about you. There is no secret to buy — there is material to publish, cleanly.

GEO, in one sentence

GEO (Generative Engine Optimization) is the set of practices that make information legible and attributable to generative AI, so that it is reused in their answers. It is not a replacement for Google ranking: it is its extension. Where a search engine displays a list of links, an AI writes a single answer and cites a handful of sources. The game is no longer “appearing in the results” but “being part of the answer.”

Why AI cites structured sources

For every question, an AI looks for the clearest information it can reuse without risk. It therefore favors what is explicit, consistent and verifiable: a page that states in black and white who you are, what you practise, where and in which languages. Conversely, a half-empty directory listing or three different spellings of your name give it a blurry identity — and an AI would rather stay silent on an uncertain fact than assert it. Three signals matter above all:

Entity consistency.One name, one address, one phone number, identical across Google, the directories and your website. AI consolidates information by “entity”: variants fragment you.
A reference source. Ideally your own website, structured as factual questions and answers. That is the raw material AI likes to cite.
A bilingual presence. Reliable medical content in Arabic is almost nonexistent in Morocco. An AI questioned in Darija has almost nothing to read: the first practitioner who publishes becomes the answer.

Communicating well and respecting the Code of Medical Ethics are not at odds: the facts that make you a good source for AI are exactly the ones the code allows.

What a physician in private practice must do

For a solo practitioner, digital authority is built around a single name: yours. The goal is that an AI asked about “a good specialistin your city” has enough reliable material to name you. In practice: a claimed and complete Google profile, aligned directory listings, and a reference page that describes your background and your procedures in both French and Arabic. That is the foundation we detail in the physicians’ area, with the dedicated AI visibility service.

What a clinic must do

For an institution, the logic changes scale. It is no longer a name but a multi-site brand, with departments, technical platforms and often several addresses. An AI asked “where can I have this examination done” must be able to attach the procedure to the right department, on the right site. The work becomes editorial and organized by department, with strict group-wide consistency. That is what the clinics’ area and the package on the pricing page cover.

We measure share of voice, we guarantee nothing

Here is the part few agencies like to say out loud: no one controls an AI. An answer varies with the phrasing, the language, the day. What can be done seriously is to measure: across a panel of questions a patient would actually ask, how often the AI cites you, cites your colleagues, or cites no one. That is your share of voice, tracked month after month. We promise that tracking and the work that improves it — never guaranteed traffic or a “top spot,” which does not exist.

Key takeaway

An AI only says what the web already says about you: the material matters more than the technique.
Entity consistency, a clear reference source, a bilingual presence: the three signals that get you cited.
Practice and clinic are handled separately: a single name on one side, a multi-site brand on the other.
We measure share of voice. You cannot buy a rank, and no serious partner guarantees a position.

Where to start

With measurement, before writing. Know precisely what Google and the major AI say about you today, on which questions you appear and on which your colleagues take your place: that is the point of our free audit. To set the Moroccan context, the figures gather sourced official data (ANRT, e-health white paper); and the examples show what a well-built presence looks like.

Frequently asked questions

Do you have to pay ChatGPT to be cited?

No. There is no “sponsored slot” in the answers of ChatGPT, Gemini or Perplexity. What counts is the quality and consistency of the public information about you. You invest in that material, not in buying visibility.

How long before you get cited?

It depends on your starting point and your specialty. AI re-reads the web continuously: a clear, consistent source is taken into account fairly quickly, but regularity — not a one-off push — builds share of voice over time.

Does this respect medical confidentiality and ethics?

Yes, as long as you stick to factual information and never disclose anything about a patient. The subject of reviews and medical confidentiality is covered in our article on e-reputation.