In Morocco the infrastructure is in place: according to ANRT's ICT survey 2024, 89.2% of households have internet access and 91.7% of Moroccans own a smartphone. And health usage follows: the e-health White Paper on Morocco (Mohammed V University of Rabat) measures that 90% of the users surveyed consider the digitalization of healthcare beneficial, and that 71% have already exchanged health data by digital means. On the practitioner side, the same White Paper reveals the paradox this service is built on: 94% of Moroccan healthcare professionals use social networks in their practice… yet only 13% use them to build visibility or reputation. Physicians are online; almost none are building their authority. Meanwhile patients are starting to question AI: at an ENT surgeon in Fez we support, three patients arrived "sent by ChatGPT" as early as 2025 — before any visibility work at all. Every figure in this paragraph is sourced on our numbers page.
Service · Measurement & GEO
Be the answer AI gives — and measure it honestly
Your future patients put their health questions to ChatGPT, Gemini and Perplexity. Every month we measure whether these AI assistants cite you on the questions that matter to your practice — and we publish the accurate, approved content that leads them to do so.
The starting point
This shift is not a prediction: it is already measured
Four patients, four mechanisms
How you become — or don't become — the answer
She asks ChatGPT in Darija, for her son. The AI runs a web search, finds almost no Arabic content about ENT specialists in Fez, and composes a generic answer from a half-empty directory. The mechanism: an AI can only cite what it can read — and in Arabic, there is almost nothing to read.
→ The first practitioner to publish approved pediatric content in Arabic becomes, structurally, the answer.
Gemini leans on Google's index and signals: complete profiles, reviews, consistent information. An excellent cardiologist with no reviews and no photo is invisible in the data the AI consults — so it recommends the best-documented practitioners, not the best-trained ones.
→ A complete profile + real reviews + consistent information: the three signals Gemini reads first.
Perplexity cites its sources live: French forums, Turkish clinics, foreign websites. No Moroccan surgeon has published a clear page about this procedure — so the local offer simply doesn't exist in the sources, and Sara is considering going abroad for surgery available twenty minutes from her home.
→ A structured, well-sourced procedure page becomes the local reference the AI cites — and displays.
Referred by his GP, Rachid is simply checking. The AI cross-checks the sources and finds three spellings of the same name, an empty listing, a namesake from another profession. When the data contradicts itself, the AI hesitates, mixes people up — or flags the doubt. Trust erodes before the consultation.
→ A single unified identity everywhere: the condition for AI to consolidate your reputation instead of diluting it.
Understanding it
SEO, GEO: what actually changes
| SEO — being found | GEO — being cited | |
|---|---|---|
| Who decides | Google's ranking algorithm | The AI model composing an answer (ChatGPT, Gemini, Perplexity, Claude) |
| What the patient sees | A list of links — they choose | A written answer — the AI has already chosen |
| What gets optimized | A page's position on keywords | Citability: structure, a consistent entity, sources, a direct answer to the question |
| Honest measurement | Positions and clicks (Search Console) | Share of voice on a fixed basket of questions, re-measured every month |
| Impossible promise | "Guaranteed first on Google" | "First on ChatGPT" — that ranking does not exist |
| The link between the two | AI reads the web through search engines (Bing for ChatGPT, Google for Gemini): good GEO starts with sound SEO foundations — which is why our phases follow one another. | |
It is also why we refuse the language of "guaranteed positions in AI": anyone promising you a ranking on a system that has no rankings is selling you a metric that doesn't exist. The only reproducible measure is share of voice: on a fixed basket of real questions, put to the same AI assistants every month, how often are you cited — and compared to whom?
Our method
The protocol, no exceptions
Build your question basket
30 to 50 real patient questions for your specialty and your city — drawn from your waiting-room questions (gathered in your portal), Google autocomplete and your procedure map. In French and in Arabic. Reviewed by a human, then frozen: the measuring instrument does not change.
Measure the starting point
Every question is put to the four AI assistants through their official interfaces. We record who is cited, from which sources, and where you appear. Raw results are available to view — you don't take our word for it.
Publish what's missing
Every question where you are absent becomes a brief. The content is written from your expertise, run through our ethics checklist, corrected and signed by you, then published with the markup machines read (medical schema.org, structured FAQs) and submitted to the search engines.
Re-measure, every month
A new scan, same basket, same AI assistants. The curve rises, plateaus or falls — and the report tells you as much, with the next action. In our tracking, the first movements appear 4 to 8 weeks after the first publications.
A measurement commitment: we never publish a figure we cannot prove — every monthly report includes the raw AI answers, time-stamped.
Two targets, two baskets
Measuring a practitioner, or measuring an institution
The method is identical — a frozen question basket, put to the same AI every month, a share of voice tracked honestly. But what gets measured differs: a practitioner's reputation, or an institution's presence department by department. Two scopes, two reportings, two pricing structures that never mix.
We measure your share of voice on your name and your procedures: are you cited when a patient asks an AI about your specialty, in your city?
- A basket of 30 to 50 questions drawn from your patients, in French and in Arabic.
- Monthly measurement across the four AI assistants, raw time-stamped answers.
- Publication of the missing content, signed by you.
- Built into a monthly per-practitioner engagement.
Frequently asked questions
What practitioners ask us
Can you guarantee that I will be cited by ChatGPT?
No — and no one honestly can. An AI cites you or doesn't, depending on the question, the day and the model: there is no such thing as a "guaranteed position". What we do guarantee: the deliverables, ethics compliance, and one consistent monthly measurement — your share of voice — whose evolution you can see.
How long before AI assistants pick up new content?
In our field tracking, content that is published and indexed shows up in AI answers within 2 to 6 weeks — the time their underlying search engines (Bing for ChatGPT, Google for Gemini) need to crawl and rank it. This is an observation, not a promise: we re-measure it at every scan.
On which questions do you measure me?
On a basket of 30 to 50 questions built from your patients' real questions (gathered in your portal), Google autocomplete and your signature procedures — in French and in Arabic. The basket is reviewed by a human and then frozen: it is your measuring instrument, and it does not change from one month to the next.
Is this compliant with medical ethics?
Yes — it is the very heart of our method. We publish factual, accurate information that you have approved, never advertising or superlatives: that is what Morocco's 2022 Code of Medical Ethics allows, and it is also what AI assistants prefer to cite.
What if a competitor plays the "volume" game with generated articles?
Since 2024 Google has explicitly penalized mass-produced content and hijacked expired domains (its "scaled content abuse" and "expired domain abuse" policies). Those tactics can produce a brief spike, then vanish — and expose the practitioner attached to them. A handful of accurate, signed pieces outlives them every time.
Pricing: this service is part of our monthly engagements — full price list. To place your starting point in two minutes: the invisible-patients simulator.
What follows
AI visibility is the end of the chain
Being cited by AI is not a starting point: it is what a consistent identity, a website you own and signed content produce, put end to end. AI reads the web through search engines — good GEO always begins with sound foundations.
Digital-authority audit
A score out of 100, six pillars, and a complete inventory of what Google and AI assistants say about you — in French and in Arabic.
Learn more →Google & directory foundations
An optimized Google profile, completed and claimed directories, and one unified identity across the entire Moroccan web.
Learn more →Medical website
A space you own: your background, procedures, patient FAQ — bilingual French/Arabic and fully compliant with medical ethics.
Learn more →Doctor-approved content
Educational content built from your expertise, which you review and sign — never the other way around.
Learn more →Measure first. The rest follows.
A free, no-commitment audit: a score out of 100, detailed pillar by pillar, presented to you in person at a dedicated meeting.
Request my free audit