Service · Phase 3

Doctor-approved medical content — never published without you

Content that answers the questions your patients really ask, built from your expertise, corrected and signed by you before anything goes live — in French, in Arabic, and in Darija for patient-facing formats. It is what turns a practitioner who is merely present into a practitioner who carries authority.

The starting point

Patients are already reading — the question is what they read

The audience is massive and documented: 89.2% of Moroccan households have internet access, 91.7% of Moroccans own a smartphone (ANRT, ICT survey 2024), and the e-health white paper from Mohammed V University finds that 90% of the users surveyed consider the digitalization of healthcare beneficial. Before a consultation, after a diagnosis, sometimes instead of an appointment — patients read. And more and more, they ask AI assistants: at the practice of an ENT surgeon in Fez we work with, three patients arrived "sent by ChatGPT" as early as 2025 (a field observation, documented on our numbers page).

Yet what they find in French is too often generic or wrong — and in Arabic, close to nonexistent. The white paper's paradox applies here word for word: 94% of healthcare professionals use social networks in their practice, but only 13% use them to build visibility or reputation. Almost no practitioner publishes what their patients are actually searching for. And every question left without an approved answer gets filled by something else: a forum, a foreign website, an AI's approximation.

Our method

The protocol, no exceptions

Your material first

Everything starts from your online journey: your signature procedures, the explanations you give in consultation, the questions your patients really ask, the tone you want. A few minutes per step, at your own pace. Without that material, we do not write — medical content with no practitioner behind it has no business being online.

Supervised drafting

Our writers structure your material, source it and bring it to patient reading level. Every text then goes through our ethics checklist — 2022 Code of Medical Ethics: accurate and measured information, never advertising, superlatives, comparisons or promises of results — before it is even submitted to you.

Your corrections, your signature

The text lands in your portal, sources attached, sensitive passages highlighted. You fix what needs fixing, then you sign: about 15 minutes per piece. Nothing — strictly nothing — is published without that signature. It is the one rule with no exception.

Structured publication, declared indexing

The content is published on your website with the markup machines actually read — identified author, FAQPage, medical schema.org types — then declared to the search engines (Google, Bing). From there it enters the measurement loop: at the next scan, we check whether AI assistants are starting to cite it.

This protocol is phase 3 of our method — after the foundations and the website, because content can only get cited if it lives on a coherent entity and a space you own.

The counter-model

What we refuse to do — and why that refusal protects you

There is another medical-content industry, one we will not name but that you have already come across: health articles generated by the hundreds, published on expired domains bought for their age, signed by fake authors with AI-generated photos. That approach has two problems, and both are disqualifying.

The first: Google has been penalizing it explicitly since 2024, under its "scaled content abuse" policy (mass-produced content designed to manipulate rankings) and "expired domain abuse" (expired domains hijacked for their past reputation). These schemes can buy a short spike of visibility, then collapse — and drag down everything associated with them.

The second is more serious: a practitioner linked to inaccurate or promotional medical content puts their professional liability on the line. The 2022 Code of Medical Ethics requires accurate, measured information and prohibits advertising — a generated article published under your name or for your benefit potentially ticks both boxes. The apparent savings of mass content come at the highest possible price: your professional reputation.

	Mass-produced content	Our protocol
The source	Automated generation, no practitioner behind it	Your expertise, shared through your online journey
The author	Fake profiles, generated photos, invented bylines	You — identified, signing, tied to your website and your entity
The platform	Expired domains bought for their past reputation	Your own website, marked up with schema.org
The volume	Hundreds of interchangeable articles	Few pieces — accurate, sourced, signed — at a steady cadence
Before Google	Penalized since 2024 (scaled content abuse, expired domain abuse)	Aligned with what Google says it wants: real expertise, an identifiable author
Before the Order	Professional risk: unvalidated information, disguised advertising	Systematic ethics checklist, the practitioner's signature — your protection

Three languages

French, Arabic, Darija: publishing where patients actually search

Salma, 38 — Rabat

« polypes nasaux opération récupération »

She searches in French, ahead of her consultation. She finds French websites describing care pathways that do not match Morocco, and outdated forums. Content signed by a Moroccan practitioner, describing how the procedure actually unfolds here, simply does not exist for her query.

→ Approved, locally grounded French content: the baseline — still largely missing.

Khadija, 57 — Meknes

« واش عملية اللوزتين خطيرة على الأطفال؟ »

She searches in Arabic, for her grandson. What she gets: Middle Eastern content, machine translations, nothing local and nothing signed. Morocco's medical web in Arabic is a near-desert — the most consistent finding across our audits, whatever the specialty.

→ Classical Arabic for reference content: the blue ocean of Moroccan medical authority.

Hamid, 45 — Fez

« شنو هي عملية الحنجرة اللي قالها ليا الطبيب؟ »

The diagnosis is in, the prescription is in his pocket — and the family wants to understand, in the language spoken at home. Patient-facing formats in Darija (Q&As, plain explanations of procedures) exist almost nowhere, even though it is the language in which the decision to seek care actually gets discussed.

→ Darija for patient formats: speaking the language where the decision is made.

Two targets, two governances

Who signs — a practitioner, or a department

The rule never changes: nothing is published without a practitioner's signature. What changes is the scale of production and approval. A physician steers their own editorial line; a clinic orchestrates several departments, each with its lead practitioner. Two governance models, two distinct pricing structures.

For a physician in private practice

Content written from your expertise, which you correct and sign in a few minutes, at a cadence calibrated to your time.

Procedure and condition pages drawn from your practice.
French, classical Arabic and Darija for patient-facing formats.
Around 15 minutes' review per piece, from your portal.
Per deliverable or as a steady monthly engagement.

The physician journey Per-practitioner pricing →

Frequently asked questions

What practitioners ask us

Who writes the content?

We do the writing — from your material, never in your place. Every piece starts from what you shared through your online journey: your procedures, the way you explain things in consultation, the questions your patients actually ask. Our writers structure, source and shape the text, then run it through the ethics checklist before it even reaches you. What gets published is your expertise, put into words — not a generic article with your name stapled to it.

Who signs? Who is responsible for what gets published?

You are — by design. Nothing goes live without your corrections and your explicit signature: that is the patient's guarantee, your protection before the Council of the Order, and the very reason this content carries weight with Google and with AI assistants. Medical content signed by an identifiable practitioner, tied to their own website and entity, is precisely what the machines look for when they choose what to cite.

How much of my time does the review take?

Around 15 minutes per piece, inside your portal: you read, fix what needs fixing in a click, and sign. We prepare every text so this review stays fast — sources attached, sensitive passages highlighted, ethics checklist already applied. Your time is the scarcest ingredient in the protocol: the whole process is built to spend as little of it as possible.

Which languages do you publish in?

Three: French, classical Arabic for reference content, and Darija for patient-facing formats — Q&As, plain-language explanations of procedures, short pieces. The gap is widest in the last two: Morocco's medical web in Arabic is nearly empty, and the first practitioner to publish approved content there occupies ground with no competition at all.

How often do you publish?

At a steady monthly rhythm, calibrated with you around the time you can actually give — consistency beats volume. A few accurate, signed, well-structured pieces per month build more authority than dozens of generic articles, and they survive the Google updates that punish artificial volume. The exact cadence is set within your support plan, detailed on the pricing page.

Approved content is available per deliverable or as part of a monthly support plan — details on the pricing page. To find out which patient questions still have no approved answer in your specialty: that is one strand of the free audit, and the simulator gives you a first picture in two minutes.

What follows

Content does not live alone

Approved content only carries authority if it rests on a consistent entity and a space you own — and its effect is then measured in what AI answers. This is phase 3, at the heart of the sequence.

See the full method Request my free audit

Publish what you wish your patients had been reading all along

The free audit identifies the questions in your specialty still waiting for an approved answer — in French and in Arabic — before you commit to anything.

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