Service · Phase 2

Your website: the only digital space that truly belongs to you

Directories rent you a listing; a website you own. It is the reference source Google and AI assistants cite first when they talk about you, and the only place where your twenty years of training can be told in full — in French and in Arabic.

The starting point

Without a website, your story is told by others

When a practitioner has no website, their online presence comes down to whatever the platforms choose to display: a name, an address, a generic specialty. Their years of training, their advanced procedures, the way they care for patients — none of it exists anywhere. An AI asked about them has literally nothing to read but administrative listings. That is the case in one of our most telling audits: an ENT surgeon in Fez, more than thirty procedures performed, not one visible online — an authority score of 29/100 (a field finding, detailed on the numbers page).

And the audience is very much there: 89.2% of Moroccan households have internet access, 91.7% of Moroccans own a smartphone (ANRT, ICT survey 2024), and 90% of the users surveyed by the Mohammed V University e-health White Paper consider the digitalization of healthcare beneficial. The patient who wants to understand a procedure, check a background or prepare for a consultation searches — and reads what they find. The question is not whether to exist online, but who controls what gets said there.

The mechanism

The canonical source: what AI cites when everything lines up

When an AI composes an answer about a practitioner, it cross-checks whatever its underlying search engines return: listings, directories, mentions. A website you own changes the equation, because it becomes the canonical source — the official, complete, consistent document to which every other surface can be attached. It is what the Google profile points to, what the directories confirm, what AI assistants cite when they want first-hand information.

The machines still have to be able to read it. That is the role of medical schema.org markup: Physician to state who you are (specialty, degrees, place of practice), MedicalCondition and the associated types to state what you treat, FAQPage to turn your answers to patients into structured data that can be used directly. This vocabulary is the technical identity card Google and AI read before your prose itself — and it is missing from nearly every medical website we audit.

Then there is language. The Moroccan medical web in Arabic is close to a desert: across most of the specialties and cities we audit, there is almost no structured local Arabic medical content — while a large share of patients search in Arabic first. This is a blue ocean in the literal sense: the first practitioner to publish procedure pages and an FAQ approved in Arabic becomes, on their own turf, the source Google and AI have no choice but to cite.

Understanding it

Rented directory listing versus an owned website: the structural difference

	Directory listing — rented	Owned website — yours
Control	The platform decides the format, the sections, the panels — sometimes a colleague's advert next to your name.	You decide everything: structure, content, updates. The domain is registered in your name.
Content	Imposed fields: name, address, specialty, a few lines. Your thirty procedures squeezed into a dropdown menu.	A page per major procedure, your full background, your answers to patients' questions — with no limit on depth.
Languages	Whichever the platform offers — Arabic is rare there, or absent.	French and Arabic, key pages in both — on ground where almost no one publishes.
Citability by AI	One line among thousands, with no markup of your own: the AI cites the platform, not you.	A canonical source marked up with schema.org (Physician, MedicalCondition, FAQPage): the AI can cite you.
Durability	Changeable terms, paid visibility, possible shutdown: the asset belongs to the platform.	An asset that follows you through your whole career — practice, city or platform may change, the site remains.

Directories stay useful — as consistent citations that reinforce your entity (that is the Foundations phase). But they complement the website; they do not replace it.

Two patients, two mechanisms

What a website changes in practice

Amina, 41 — Fez

« عملية الغدة الدرقية شنو كتعني وواش خطيرة؟ »

She searches in Arabic to understand the operation just proposed for her mother. The results: Egyptian forums, Turkish clinics, generic websites — nothing local, nothing signed by a Moroccan practitioner. The mechanism: an AI, like a search engine, can only surface what exists, and in Arabic almost nothing does.

→ A procedure page approved in Arabic becomes the only local answer — and therefore the answer that gets cited.

Youssef, 55 — Casablanca

« dr [your name] septoplasty procedure »

Referred by his GP, he wants to know what to expect. Without a website, he finds a directory listing and a forum thread from 2019. With a website: the procedure page, how it unfolds, the usual recovery, the FAQ approved by the surgeon. He arrives prepared — and the consultation changes in nature.

→ The procedure page doesn't replace the consultation: it makes it start at the right level.

How it unfolds

From your expertise to going live, in three steps

Raw material

Your online journey captures what only you know: training, signature procedures, your patients' recurring questions, the way you care for them. A few minutes per stage, at your own pace — it is your expertise, structured.

Drafting & approval

We write every page — background, procedures, FAQ, Arabic versions — and run it through the ethics checklist before submitting it to you. You correct, you sign: nothing is published without your explicit approval.

Going live & indexing

Domain registered in your name, secure hosting, medical schema.org markup in place, submission to the search engines (Google, Bing) on launch day. Your site exists, machines can read it, and it gets found.

Observed timeline: 3 to 4 weeks from raw material to going live. Once the site is in place, it becomes the foundation for approved content (phase 3) and for measuring your share of voice in AI assistants.

Two targets, two architectures

A practitioner's website is not an institution's website

The principle is the same — a space you own, marked up for machines, bilingual. But the site architecture differs radically: a physician tells a career and a map of procedures; a clinic orchestrates dozens of departments and practitioners. Two distinct objects, two scopes, two prices.

For a physician in private practice

A website in your name: your background, your procedures, your answers to patients. The only place where your years of training are told in full.

Domain registered in your name — an asset you own.
A page per major procedure, your background, your patient FAQ.
Bilingual French / Arabic, schema.org Physician markup.
Hosting and maintenance included for the first year.

The physician journey Per-practitioner package →

Frequently asked questions

What practitioners ask us

How long until the site is live?

3 to 4 weeks from the moment your raw material is gathered (through your online journey) to going live. The pace depends mostly on your approval rounds: every page is submitted to you, you correct it, you sign it — nothing is published without you. Indexing by Google and Bing is declared the day the site goes live.

Who owns the domain name?

You do, without ambiguity: the domain is registered in your name and you hold the credentials. That is the heart of this service — a space you own, not one you rent. If our collaboration ever ends, the domain, the site and its content remain yours, and we hand over everything you need to run them elsewhere.

Who handles hosting and maintenance?

We do, for the first year, included in the package: hosting, security certificate, backups, technical updates. After that you choose: renew maintenance with us, or take the controls yourself — the credentials are yours in every case. No dependency built on purpose: that is a written commitment.

Is a physician's website compliant with medical ethics?

Yes, as long as it stays within information and clear of advertising — exactly the line drawn by the 2022 Code of Medical Ethics. In concrete terms: your background, your degrees, your procedures, practical information and accurate educational content; never superlatives, comparisons with colleagues, promised outcomes or solicitation. Every page goes through our ethics checklist before it reaches you.

I already have a website. Do I have to redo everything?

Not necessarily. The audit examines what exists: real content, the Arabic version, schema.org markup, indexing, ethics compliance. If the foundation is sound, we complete it — missing procedure pages, the Arabic version, markup. If the site is technically closed to machines or impossible to bring up to standard, we tell you plainly, figures in hand, and you decide.

A single fixed-price package, domain and hosting included for the first year — detailed in the price list. To find out whether your current site is readable by machines: that is one of the six pillars of the free audit.

What follows

A living site, not a frozen showcase

The site is the foundation — but an empty foundation carries no authority. It gains its value when it rests on consistent foundations, fills up with signed content, and lets us measure what AI cites from it.

See the full method Check my site in the audit

Take your story back into your own hands

The free audit first examines what exists — website, listings, the Arabic version, markup — and tells you exactly what is missing, before any commitment.

Request my free audit